Tuesday, July 6, 2010

Culture Lesson: Dramatic Chipmunk

Do these Carmax commercials confuse you?

I can explain! The end of these commercials are winkingly referring to the Dramatic Chipmunk (more accurately, the animal is a prairie dog). The Dramatic Chipmunk (Prairie Dog) was a 2007 viral video phenomenon.

The video, five seconds in duration, feature a prairie dog turning its head to the video camera to music from Young Frankenstein. This is the video:

People really liked the video. They shared it, watched it multiple times, and the video became so popular that Carmax created a campaign inspired by it. (The end.)

Additional Information:
Dramatic Chipmunk
Dramatic Chipmunk, Wikipedia
Dramatic Chipmunk, Know Your Meme
Five-second 'Dramatic Chipmunk' video takes the Web by storm, CNet

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